The 2018 Super Bowl is almost here!
Many non-football fans watch the annual NFL championship for the commercials—well, and the performers, so we’re giving you a sneak peek at the ads.
“What kind of person wouldn’t want to support their local business?” Haddish asks in the ad, titled “Who Wouldn’t.”
Matt Damon’s Stella Artois and Water.org Ad: In this commercial, which encourages consumers to “make their Super Bowl Party matter” by stocking up on the Belgian brew, the actor plugs his non-profit organization, which he co-founded and which promotes clean water initiatives for developing countries.
Check back here to watch more commercials!
Doritos and Mountain Dew Ad: Morgan Freeman and Game of Thrones star Peter Dinklage face off in a teaser to promote Doritos’ new, spicy Blaze chips and Mountain Dew’s clear Ice drink. Missy Elliott and Busta Rhymes join them in another teaser. Both brands are owned by PepsiCo. A teaser video was released on January 17.
Keanu Reeves in Squarespace Ad: The company is running a 30-second Super Bowl commercial featuring the actor, who in 2015, launched his own motorcycle company, Arch Motorcycle, using the platform. He will also be featured in other ads for the company.
Lexus’s Black Panther Ad: The car company is running a spot titled “Long Live the King” tied to Marvel’s new superhero movie, starring Chadwick Boseman as Black Panther/King T’Challa and Letitia Wright as his sister Shuri.
James Cromwell’s PETA ad: The actor and animal activist plays a priest in the commercial, which is titled “Redemption.”
Cindy Crawford and Presley Gerber in Pepsi Ad: The supermodel returns after her 1992 Pepsi commercial, this time in a throwback ad that also features her and husband Rande Gerber‘s son, who is also a model.
Kraft’s “Real Families” Ad: The brand began running a “Family Greatly” campaign in December that features real families and is planning the same approach for its first Super Bowl ad, AdAge.com reported.
Bud Light Ad: The third and final ad from the brand’s “Dilly, Dilly” campaign will air during the game, AdWeek.com says.
Chris Elliott’s Avocados from Mexico Ad: In a teaser, he says, “I don’t know who you are, but you deserve more: more beauty, more joy, and more Avocados From Mexico on more things…spread avocados on everything.”
M&M’s Ad: This marks the brand’s first Super Bowl commercial in three years. Teasers for the ad features four TV hosts as well as Danny DeVito swimming in chocolate.
Skittles’ Unusual Ad Campaign: The brand will have a 60-second commercial during the Super Bowl but it won’t air to all viewers during the game. Instead, a teenager from Canoga Park, California will be the only one to see it first and viewers can watch his reaction to it via a livestream on Skittles’ Facebook page. Teaser videos feature David Schwimmer.
Super Bowl LII will air live on from the U.S. Bank Stadium in Minneapolis, Minnesota, on February 4.